Case Study 2026
Bala is a gut health supplement brand selling probiotics online. We produced studio-level product videos entirely with AI - commercial-grade visuals built for ads and social, without a single physical shoot.
Performance Snapshot
6%
From 3%
Sales Growth
35%
From 20%
Customer Engagement
20%
From 10%
Conversion Rate Boost
The Brief
Bala needed video creative that matched the premium positioning of the brand supplements are sold on trust, and low-effort visuals kill conversion in this category. The goal was a set of commercial-grade product videos for ads and social: cinematic shots of the product, clear communication of the science and benefits, and enough variations to feed paid campaigns without reshooting every time.
The Challenge
Traditional product video means studios, lighting rigs, macro lenses, and post-production costs that make sense once, but not for the ongoing creative volume paid social demands. And supplements add their own difficulty: the product itself is a bottle of capsules. Making it visually compelling requires texture, atmosphere, and motion condensation, botanical environments, liquid detail exactly the elements that are most expensive to shoot physically.
The Solution
We produced Bala's creative entirely through AI video production. Every scene was directed digitally: bottles rendered with realistic condensation and label precision, placed in lush botanical environments that echo the brand's natural positioning, with controlled camera movement and macro-level surface detail. Kinetic typography carried the science and benefit claims on top of the visuals. Because production is digital, iterations were fast new angles, new environments, and new ad variations without booking a studio or shipping a single product.
The Outcome
Bala walked away with a library of commercial-grade video assets hero product films for the website and a stream of ad-ready cuts for paid social. Creative that would have taken weeks of studio production shipped in days, at a fraction of the cost, and the digital pipeline means the library keeps growing: every new campaign gets fresh variations built on the same system. The result is a supplement brand whose creative looks bigger than its budget premium, consistent, and always ready to test.
