Case Study 2026
Omzo is a telemedicine brand selling weight loss and sexual health treatments categories where paid ads are restricted, expensive, and heavily policed. We built them a multi-profile content system: a network of accounts posting AI-created clips daily, generating millions of views that fed directly into retargeting campaigns
The Brief
Omzo needed reach in two of the hardest categories to advertise: weight loss and sexual health. Ad platforms restrict claims, reject creatives, and drive costs up - so relying on cold paid traffic alone capped their growth. The goal: build a high-volume organic content operation that generates views and website visits at scale, creating warm audiences that paid campaigns could then convert.
The Challenge
Health topics live or die on trust and compliance. Content had to speak to sensitive problems weight, intimacy, confidence in a way that hooks viewers without crossing platform rules or feeling clinical. And volume was non-negotiable: one profile posting once a day would never generate the audience size retargeting needs. The operation required many profiles, each posting daily, each with content that felt native not like one brand copy-pasting itself across accounts.
The Solution
We researched the angles that dominate health content transformation stories, myth-busting, symptom checklists, "things your doctor won't tell you" hooks and built a content engine around them. AI-created videos were produced and clipped into platform-native shorts, with scripts and visuals varied per profile so every account had its own feel. The network posted daily across profiles, multiplying surface area: instead of one shot at the algorithm per day, Omzo had dozens. Every clip drove toward the website, and every visitor was pixeled.
The Outcome
The numbers compounded. The profile network generated over 2.3 million impressions, with roughly 200 pieces of content shipped per month, output no in-house team could match. Views turned into a steady stream of website visits from people actively interested in weight loss and sexual health solutions. Then the flywheel closed: those visitors became retargeting audiences, and Omzo's paid campaigns shifted from expensive cold targeting to converting warm traffic that had already seen the brand driving sales at a fraction of the usual acquisition cost.
